![]() We encourage you to consider purchasing a domain or using a domain you already own to avoid issues with DMARC policies. The intention of these strict policies is to prevent email scams, but it can also affect the delivery of legitimate marketing content sent through bulk email services like Mailchimp. Free email domains often have policies that tell these receiving servers to immediately reject mail that fails DMARC. If the domains don’t match, the email fails the DMARC check.ĭMARC policies also tell receiving servers how to handle email that appears to come from a domain, but has failed the DMARC check. It checks that the domain of the From email address matches the domain the message is actually being sent through. To better understand the problem with free email domains and delivery, it helps to know about DMARC, or Domain Message Authentication, Reporting, and Conformance.ĭMARC is basically a validation system for incoming email. BIMI adds extra verification and allows you to prominently display your logo in your recipients’ inboxes.
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